Sustainability

In many places around the world, millions of tons of gift wrapping and decorations are discarded. The UK generates 11.9 million tonnes of packaging waste annually (2020, UK Government statistics). While a portion of this is recycled, a significant amount ends up in landfills or incineration, including paper wraps contaminated with adhesives or water, which can complicate recycling. The good news is that consumers are becoming more eco-conscious, with 81% of UK shoppers preferring sustainable packaging (Deloitte, 2022).

Our collection at Yonca offers an alternative to this waste, making it possible to celebrate special moments while caring for the planet.

In Japanese culture, a gift given in a fabric wrap becomes even more special when returned to the original giver in the same wrapping, creating a cycle of thoughtful exchanges and shared memories. We see this tradition as a beautiful way to reduce waste, foster deeper connections, and keep gift-giving both personal and sustainable. With Yonca, you can celebrate meaningful moments while honoring our planet—one gift at a time.